Penguin books' #YourMum campaign hijacked by Twitter jibes

Ahead of Mother's Day this Sunday, Penguin asked its Twitter followers to share which books they would be buying their mums, using the hashtag #YourMum, before Twitter users pointed out that the phrase had another meaning.

Penguin books' #YourMum campaign hijacked by Twitter jibes

But Twitter users were quick to point out that the phrase "Your Mum" is often used by young people as insult or the punchline to an offensive joke.

The publisher was quick to acknowledge that it was possibly not the best choice of hashtag:

But it wasn't long before Penguin also got in on the action:

The hashtag #YourMum was trending on Twitter on 9 March, and has left some people wondering whether it was all a PR ploy:

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