Little, Brown Book Group appoints Tin Man to launch Carole Matthews novel

Publisher Little, Brown Book Group has drafted in Tin Man to launch the latest novel from Sunday Times bestselling author Carole Matthews, following a pitch.

Carole Matthews: New book The Cake Shop in the Garden published next month
Carole Matthews: New book The Cake Shop in the Garden published next month

The new book, called The Cake Shop in the Garden, is aimed at women aged 35+. Tin Man will promote the novel, which launches next month, through a mix of media relations, social media and experiential activity.

Matthews has sold more than four million books worldwide. The Cake Shop in the Garden is a romantic novel centred around leading character Fay Merryweather and her garden.

Tin Man founder Mandy Sharp said: "We are big fans of Carole, and we felt this novel naturally lends itself to some fun and visually creative experiential activity to get readers excited. However, our activity needs to work hard and deliver against a number of objectives – from securing news coverage to pushing book sales and exploring partnerships with retailers."

Emma Williams, senior brand manager for Little, Brown Book Group, added: "We want to turn this publication into a ‘real’ event and not only engage Carole’s extensive existing fan base, but also attract new readers. We felt that Tin Man understood our vision and illustrated a strong commitment to delivery, which is important to us."

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