One in four women are reluctant to ask for a promotion, PRWeek poll finds

More than a quarter of female PRWeek readers said they would either be "not very willing" to ask for a promotion or would rather set up their own agency, according to a PRWeek poll.

To coincide with International Women's Day last week and ahead of our gender-themed March issue, we asked readers: how willing would you be to ask for a promotion if you felt you deserved it?

READ MORE: Why are there so few female leaders in PR?

Of the 289 respondents, 58 said they were not very willing and 19 said they would rather start their own agency, amounting to 27 per cent of the vote.

Of the other respondents, 132 said they would be "very willing" and 80 people said they would be "fairly willing".

The poll comes after a study from the CIPR revealed last month that male PR professionals are paid an average of £8,500 more than women, purely because of gender.

PRCA director general Francis Ingham said: "The industry – and that includes the PRCA and our group Women In PR – must help to reinforce women’s awareness of the value that they bring to their clients’ and their companies’ reputations, to their sales, and to their success.

"We need to provide positive role models to show women in senior positions. And we need to use these great role models in schemes like PRWeek’s Mentoring Programme."

Watch: top tips from the panel at the UK launch of Omnicom Group's Omniwomen initiative

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