Jura Whisky calls in Wire Media following five-way pitch

Jura Whisky, which is owned by Scottish company Whyte & Mackay, has appointed Wire Media as its retained PR and social media agency following a five-way pitch.

The account was previously held by Holler PR.

Wire will develop the brand’s new global PR strategy, as well as UK PR and event management for Jura's annual whisky festival, Tastival.

It will also bring the Glasgow-based digital agency Bright Signals in to create content for use across the brand’s different channels.

Wire co-founder Lee Beattie said: "Jura is an inspiring whisky with a unique story to tell. We’re excited about bringing its flavour to life through a bespoke, interactive campaign that will engage existing customers as well as attracting new whisky drinkers to the brand."

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