Ahead of International Women's Day, the Salvation Army used viral phenomenon #TheDress to highlight issues around the visibility of domestic abuse.
Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/cpNgEWGekq
— The Salvation Army (@salvationarmy) March 6, 2015
The Clinton Foundation teamed up with ad agency Droga5 to remove women from billboards and posters across New York as part of a campaign to highlight gender inequality.
Yes, Rosie, we can do it – but we're #notthere yet. http://t.co/GW6RkFKVWh #NoCeilings pic.twitter.com/aMJOJvExQ7
— Clinton Foundation (@ClintonFdn) March 9, 2015
YouTube launched its #DearMe campaign to encourage video makers to support teenage girls by uploading 'video letters' in which they describe what advice they would give their younger selves.
Today is #InternationalWomensDay … the perfect day for your #DearMe! http://t.co/8GMXcl5Urj pic.twitter.com/4inIaP1cPX
— YouTube (@YouTube) March 8, 2015
Google, which owns YouTube, also championed gender equality with an IWD edition Doodle celebrating women's achievements.
Today’s #GoogleDoodle celebrates the achievements of women everywhere. Happy International Women’s Day! pic.twitter.com/wxYF0BMO1C
— Google (@google) March 8, 2015
Google also compiled a Google trends list of the most popular searches related to issues of gender equality.
#GoogleTrends, International Women's Day edition. pic.twitter.com/s5ges3BRZC
— Google (@google) March 8, 2015
Meanwhile, an Indonesian clothing company had an unfortunately timed PR fail, as social media users criticised the brand for its washing instructions.
A gentle reminder from @SALVO_ID jersey pic.twitter.com/TsOLu1G9IK
— Viola | ????? (@veeola) March 6, 2015
Salvo Sports, which makes clothing for Indonesian football team Pusamania Borneo, defended the move on Twitter, saying: "Not all men know how to treat their clothes and women have more expertise."
