SEATTLE: Commercial real-estate services company Colliers International has promoted Christine Schultz, previously VP of global marketing and research, to the newly created role of global CMO.
Schultz, who has worked at the company since 2010, is reporting directly to global COO Dylan Taylor, with dotted-line reporting to president and CEO Doug Frye. She started in the position on March 1.
Her responsibilities include accelerating the brand’s growth and thought-leadership efforts on a global basis. She oversees all marketing functions, such as PR and communications, social media and digital, and research. The company has a footprint in 67 countries and more than 500 offices.
"I’ll be responsible for forming the firm’s growth strategy, working with the senior global executive team," explained Schultz.
She added that she will work to help people understand what it is like to work with Colliers International or join the Colliers team as an employee.
One of Schultz’s top priorities is to talk to clients and figure out what matters to them and then bring that content to market in an engaging way, she added.
"Marketing 20 years ago used to be spin in a lot of ways, and now it’s transparency and sharing, so it’s about how we bring our authenticity forward as a brand and create points of engagement with our audiences," said Schultz.
Prior to Colliers, Schultz worked at commercial real-estate company Cushman & Wakefield as director of marketing and communications for nearly seven and a half years. Before that, she served as marketing director at Verso Technologies, and regional director of marketing and operations at RW Beck, both for a little more than two years.
Schultz, a veteran of the US Air Force, also earned numerous achievement medals for her service during Operations Desert Shield and Desert Storm.
This story was updated on March 4 to clarify Schultz's reporting structure.