Health and Human Services Department mulls organ donation account

The potential contract is expected to run for five years.

A PSA from the HHS' Made Possible by an Organ Donor campaign
A PSA from the HHS' Made Possible by an Organ Donor campaign

ROCKVILLE, MD: The Department of Health and Human Services’ Health Resources and Services Administration is thinking about bringing on a firm for organ donation outreach support.

According to a sources sought notice posted online, the administration is "considering soliciting for and awarding a contract for public outreach efforts aimed at increasing organ donation rates."

The group is trying to find out if there are contractors available that could develop and execute a marketing and outreach campaign to help boost donor registration referrals, according to the document.

No contract amount was specified, but the notice states that the contract is expected to run for five years.  A formal solicitation should be released later in March with proposals due in April.

Services could include supporting national activities; leading campaigns with partners, like universities and hospitals; handling outreach efforts; and organizing the donation community, the notice states. The successful bidder may also be responsible for digital educational materials.

Additionally, the notice is intended to gauge "knowledge of interest, capabilities, and qualifications of various contractors of the small business community."

Responses to the sources sought notice are due Friday. A representative from the administration was unable to provide upcoming contract award details.

The Health Resources and Services Administration currently works with Crosby Marketing Communications. The contract will run through September, confirmed an administration representative.

Raymond Crosby, agency president, said the firm intends to submit a bid when the RFP is released.

"We hope to continue to inspire more people to become organ donors in the future," he added.

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