Digital Edition: March 2015 Issue

Welcome to the Digital Edition of the March 2015 issue.

Featured in this issue:

• Newsmaker — Ray Kerins, Bayer’s SVP of head of communications, government relations and policy, leverages an engage-and-educate approach when tackling issues and ensures transparency is at the heart of the legacy brand's messages.

• Salary Survey — Exclusive interviews with leaders from PR agencies, as well as Comcast and GM reveal increased opportunities at senior levels and a determined effort to ensure PR can compete for elite talent with other industries, according to the PRWeek/Bloom, Gross & Associates Salary Survey. This feature reveals a shrinking gap in median salaries between US regions, a renewed emphasis on paying staffers properly, and a concerted investment to offer employees more training, flex time, and other benefits.

• Waging War on the Internet — In what is being called the most important communications challenge of the 21st century, extremists are taking a page out of brand playbooks and becoming alarmingly successful at leveraging social media. Experts agree that comms and marketing pros can be pivotal in creating a compelling, effective counter message.

• Market Spotlight — Honolulu's Huy Vo, senior specialist of public relations at Hawaiian Airlines, details how the region's culture has a significant effect on the way business is done on the island. Paris' Julie Nollet, head of international communication at Hennessy Maison, says that despite a weak economy, the city is still a major market for top comms talent.

• DC Influencer — Janaye Ingram, executive director of the National Action Network, discusses the group's Washington rally and plans to lead discussions around the critical issue of police reform.

• CEO Q&A — Ixia's Bethany Mayer talks about steering through challenges, welcoming a new CEO, and revamping the company's image and internal communications.

• Big Idea — Belkin CMO Kieran Hannon says smarthome marketing should focus on consumer benefits, not tech jargon.

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