CMA Digital has been working with Ideal Group on the process for the past four years. The agency will be responsible for directing Ideal Group’s focus towards understanding its clients’ emotional reactions to crises and emergencies.
To do this CMA will carry out analysis of market data and process internal records to identify trends between who its clients are, their geographical locations and the circumstances that prompt calls to the company.
By developing Ideal Group’s digital channels, CMA hopes to bring its sales and marketing functions closer together.
Ron Nayee, operations director of CMA Digital, said: "I look forward to stabilising Ideal Group’s marketing growth in my new role. When CMA first started working with Ideal Group, it only had one core marketing faction. Due to its rapid growth in recent years it now has more channels, which give it more control over its brand message and interaction with customers, which is something we are eager to focus on."
Javid Ibrahim, managing director of Ideal Group, added: "We want to concentrate on gaining an understanding of the pain that our clients experience. By dissecting that pain, we will be able to market our services more effectively to our target customer profiles, and I know that CMA will help us reach our goals."