Last month PRWeek reported that Virgin Atlantic was midway through a pitch to appoint its first retained consumer agency.
Five agencies were asked to pitch for the account including Cake, which was appointed to a six-month brief last year to support the airliner launch its Boeing 787-9 Dreamliners fleet.
Cake and M&C Saatchi are pitching in the final round this week and an announcement will be made in the following days.
Blue Rubicon and Bray Leino have worked with Virgin Atlantic on a project basis in the past, but they did not pitch for the account.
