NEW YORK: Ogilvy Public Relations has appointed Suresh Raj, business development director for the UK and EAME, to the newly created role of MD of global business development, effective immediately.
Raj, who will relocate from London to New York for the position, will report directly to Ogilvy PR global CEO Stuart Smith. The firm is headhunting for a replacement for Raj’s previous role, said Smith.
Smith emphasized that Raj’s role is not "100% about having us go after new pitches."
"It’s much more strategic than that," he added. "Part of his job is to make sure that we’re doing really good work for our existing clients, working with them to make the best investments, and showing them new and interesting things."
Raj, who previously held positions in PR rather than business development, said he plans to bring Ogilvy’s work and capabilities to life using his storytelling skills to both attract new prospects and enhance existing partnerships.
"It’s not just about hunting, but it’s the hunting and farming of relationships we already have and making sure those relationships are nurtured and grown from within," he explained.
In addition to creating the role to better support Ogilvy’s worldwide growth, Smith said Raj will help the firm work with its fellow WPP firms on integrated efforts.
"We need someone to keep knitting together all of the individual opportunities and making sure that we’re being a good agency in our own right, but also a very good sister company," said Smith.
Prior to joining Ogilvy in January 2013, Raj spent two years at MHP Communications as new business director in London. He also previously served as director at Borkowski for more than three and a half years, and worked at Consolidated PR for nine years as PR manager and head of new business.
Two weeks ago, the firm also promoted Michael Frohlich to CEO of the UK division and COO for EMEA.