Among the insights gleaned from the PR pros who took the 2015 PRWeek/Bloom, Gross & Associates Salary Survey was feedback about what impact non-salary compensation elements have on career decisions.
But what is important to the industry leaders of tomorrow? What are the most important factors to them as they ponder their first place of employment? Six PR students from schools across the US shared their thoughts.
As you prepare to enter the PR industry, what do you deem to be the two most important compensation elements (not including base salary) for your first job in PR? Why?
Hannah Dixon, Liberty University:
A. Personal days. I will most likely not work in my hometown, so I would treasure personal days to perhaps see family during the year and not just during holidays.
B. Training/career development programs. This would be so important in my first job because these types of programs would inspire a sense of confidence in my work from the very beginning.
Alan Gutierrez, Georgia State University:
A. Training/career development programs. What could be more important than furthering my knowledge about ever-changing PR trends and thus better preparing me for the rest of my career?
B. Tuition reimbursement. I intend to go back to school to learn more about corporate and crisis communications, two disciplines that are vital to my future prospects.
Daltyn Little, Grand Valley State University:
A. 401k. I realize the importance of preparing for my financial future, so I would appreciate the opportunity to begin saving with the start of my PR career.
B. Personal days. The real world doesn't give snow days or spring breaks, so I'll need a day off once in a while.
Amber Mayfield, University of Maryland:
A. 401k. It seems like the responsible thing to do.
B. Tuition reimbursement. I would like to attend graduate school and this element would make that more attainable for me.
Laura Plumb, Drake University:
A. Flex time. I’m used to setting my own schedule in college, so I would hope to do something similar in the work world. A flexible schedule would really help make me the most productive.
B. Personal days. Burnout can be prevalent in the PR world, so having the chance to take a vacation or a few days off throughout the year to re-energize is necessary to being the best employee possible.
Jessica Schram, University of Maryland:
A. Training, career development programs. Such offerings are crucial for maintaining high-quality business and staff. It's an employer’s responsibility to ensure such training happens in the workplace.
B. Paid maternity leave: It is important for me to be able to maintain a steady income while caring for my child to afford the additional expenses that come with a newborn.