The remit covers social and digital content creation for some of the company’s key shopping centre assets including Old Market in Hereford, Ealing Broadway Shopping Centre in west London, Whiteley in Hampshire, Deepdale in Preston and Broughton in Chester.
From April Citypress will provide digital and social media support across all retail assets of British Land. In total the company has assets worth £10.8bn under management.
Citypress was appointed following a non-competitive tender. The agency will report to British Land’s head of retail marketing Linsey Wooldridge, who previously dealt with the agency as a client when she was marketing director at retailer McArthurGlen.
Wooldridge said: "We launched new digital platforms for our portfolio of retail assets at the end of last year to improve shopper engagement and awareness. Citypress has been appointed to deliver a digital content and social media programme to maximise the effectiveness of these platforms and to drive footfall and awareness. Having previously worked with Citypress on PR programmes for retail portfolios, the agency was a clear choice for this brief given its expertise in the sector."
FTI Consulting looks after trade and consumer PR for British Land, while Finsbury handles financial comms.
Earlier this week British Land announced it had successfully refinanced its credit facilities with lower finance costs. The £485m unsecured revolving credit facility with a syndicate of seven banks replaces its £560m facility that was due to expire in May 2016.