Asda on the hunt for new content marketing agency

Asda is looking for a new content marketing agency, PRWeek understands.

The brand's public affairs account has been handled by Open Road since February 2012, which was acquired by Blue Rubicon in February last year.

A source told PRWeek that the supermarket was now looking for a new content marketing agency.

Asda was contacted but declined to comment at the time of publication.

Despite spending £300m on lowering its prices last year, the brand had a 2.6 per cent fall in like-for-like sales in the 12 weeks to the beginning of January, with an overall decline of 1 per cent in 2014.

Last week, the supermarket announced plans to spend £600m opening 17 new supermarkets and refurbishing 62 existing stores.

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