Hoffman already represents Nautilus Inc, which is listed on the New York Stock Exchange, across North America.
Hoffman, whose European arm is based in London, will provide PR, content development and other comms support to Nautilus across the continent as the company looks to expand its retail channel and increase brand awareness.
There will be a specific focus on its newest home fitness products in the Nautilus Cardio range and the Bowflex MAX product lines in Europe.
"Hoffman has been a great partner for us in North America, building a personality for our brands and reaching a broader audience through the power of storytelling," said John Fread, director of global marketing comms at Nautilus Inc. "We look forward to replicating this success with integrated global PR programmes."
Silicon Valley-based Hoffman specialises in both PR and digital marketing and operates nine offices across the US, Europe and Asia, employing around 125 people.