Coca-Cola APAC marketing director returns to Atlanta global headquarters

In his new role, Peter Schelstraete will lead connections, digital, and paid assets.

The Coca-Cola Museum in Atlanta. (Image via Wikipedia Commons)
The Coca-Cola Museum in Atlanta. (Image via Wikipedia Commons)

ATLANTA: Peter Schelstraete is returning to Coca-Cola’s Atlanta headquarters as the global lead of digital, connections, and assets following the appointment of Marcos De Quinto as global CMO.

In a recent interview with Campaign Asia-Pacific, Schelstraete discussed his 17-year career at Coca-Cola, beginning in Belgium before he went on to work in the "developing markets of the world."

His most recent role was marketing director of the Pacific Group. He had previously been franchise and commercial director for the Philippines, ASEAN marketing director, global brand director for Coca-Cola, and brand director in the North and West Africa division.

In his new role, Schelstraete will lead global assets, connections, digital, and paid assets such as global licensing and World of Coca-Cola, as well as the brand’s Olympics and FIFA World Cup properties.

In an email to Campaign Asia-Pacific, Schelstraete said it’s a job he’s "really passionate about" and he’ll still frequent Asia due to "its importance on a global level."

This story first appeared on Campaign Asia-Pacific.

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