Animal hires Brandnation for PR and social media brief

UK-based action sports brand Animal has appointed Brandnation after a competitive pitch to handle its PR and support the brand's in-house marketing team with a social media strategy.

Brandnation’s sports and outdoor team will run Animal’s press office as well as being responsible for events and working with brand ambassadors across the action sport industry.

Joel Pickering, head of brand and marketing at Animal, said: "We will be working with Brandnation to ramp up our communications, maximize our wealth of brand assets and content and explore ways in which to engage new and existing customers through a series of sponsored and experiential action sports and sports lifestyle events."

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