Shashikant Someshwar joins Creation

Communications agency, Creation, part of the Interpublic network and associated with Weber Shandwick, brings in a new leader for its offices in India. Growth is his main remit

Shashikant Someshwar
Shashikant Someshwar

Shashikant Someshwar comes on board at Creation to lead a team of more than 30 consultants as head of Creation India. He will be based in New Delhi and  will focus on accelerating the agency’s growth across the country.

The agency has 30 offices worldwide and its ‘engagement studio' purportedly integrates digital, media, technology, planning and storytelling under one roof.

Someshwar was previously vice president at Perfect Relations, and has a career spanning over sixteen years. In that time he has worked on blue-chip and high-profile campaigns, reportedly including Diageo India, Daimler Chrysler and the NBA.

"Someshwar is a highly talented, creative professional with an impressive track record," George Coleman, president, Creation said in a company release. "It’s great to have someone of his caliber join our already highly successful and rapidly expanding team in India. We will be making more strategic hires throughout the year to further fuel growth, and India was a priority focus given the incredible potential of this market."

Someshwar replaces Dilip Yadav who the company said will be leaving the organisation to pursue personal interests.

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