Her fellow co-founder of Kirby Jones Management is Penny Jones, former associate director of speaker bureau JLA.
The company’s services include offering a bespoke media service to clients, helping them with different forms of communication including profile raising, strategic media advice and overall reputation management.
Its clients include Sky News presenter and author Colin Brazier, documentary maker Sue Bourne, and PY Gerbeau, the leisure business specialist who oversaw the Millennium Dome's revamp.
Pascoe-Watson (nee Kirby) worked in the Conservative Party press office for eight years before joining McDonald’s in 2009. She said: "Kirby Jones is an exciting venture. It will allow us to combine our experience to create a management company we can be proud of."
Jones said: "Our aim will be to work with the established bureau to deliver the best possible service for our clients."