Siemens calls in Media Bounty for video campaign

Siemens Home Appliances has commissioned creative agency Media Bounty to create a series of short films about the future of technology.

The films will form the centrepiece of a five-week campaign through YouTube, Facebook and Twitter.

The talking heads series features architect and designer Alan Drumm who is director of Uncommon Projects; editor at large of Wallpaper magazine Henrietta Thompson; Google MD Ian Carrington, and We Do Things Differently founder Mark Stevenson.

The series was commissioned by Gemma Freeman, group marketing manager at Siemens Home Appliances, who said: "Future-gazing is very much in line with Siemens as a brand – the intelligent iSensoric technology we have already brought to the market plays a huge role in making life more efficient for our customers, so it is fascinating to discover how the near future will look."

Sarah McManus, Media Bounty group account director, said: "Siemens is embracing change and creating home appliances that not only meet the challenge of the future, but help shape it. This series communicates the thinking and direction."


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