Siemens calls in Media Bounty for video campaign

Siemens Home Appliances has commissioned creative agency Media Bounty to create a series of short films about the future of technology.

The films will form the centrepiece of a five-week campaign through YouTube, Facebook and Twitter.

The talking heads series features architect and designer Alan Drumm who is director of Uncommon Projects; editor at large of Wallpaper magazine Henrietta Thompson; Google MD Ian Carrington, and We Do Things Differently founder Mark Stevenson.

The series was commissioned by Gemma Freeman, group marketing manager at Siemens Home Appliances, who said: "Future-gazing is very much in line with Siemens as a brand – the intelligent iSensoric technology we have already brought to the market plays a huge role in making life more efficient for our customers, so it is fascinating to discover how the near future will look."

Sarah McManus, Media Bounty group account director, said: "Siemens is embracing change and creating home appliances that not only meet the challenge of the future, but help shape it. This series communicates the thinking and direction."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in