Shine wanted to test whether the thoughts of The Academy reflected public opinion.
The agency used monitoring tools to analyse the level of online conversations about the nominees and the Oscars, which produced more than 460,000 results since this year’s shortlist was announced.
It then filtered out any mentions with negative sentiment, to produce the a list of predicted winners based on public perception.
Shine Communications director David Wiles said that using sentiment analysis in this way has become one of the agency's key resources.
He added: "analysing social media enables us to close the loop on our campaigns. It’s not simply a way of amplifying a message, it’s a way to deliver insight and inform what we do next."
The full list of predicted winners are below:
Best Supporting Actress nominees:
Predicted winner: Meryl Streep
Best Supporting Actor nominees:
Predicted winner: Robert Duvall
Best Actor nominees:
Predicted winner: Eddie Redmayne
Best Actress nominees:
Predicted winner: Julianne Moore
Best Picture nominees:
The Imitation Game
The Theory of Everything
The Grand Budapest Hotel
Predicted winner: Birdman