LinkedIn adds focus on new economy, Millennials with latest editorial hires

The social network for professionals has added three journalists to its in-house editorial team.

MOUNTAIN VIEW, CA: LinkedIn has added three members to its editorial team, hiring Caroline Fairchild, Ramya Venugopal, and Maya Pope-Chappell to its staff.

Fairchild will step into the role of new economy editor on March 2, focusing on venture capital and entrepreneurial content from San Francisco.

Venugopal will serve as a senior editor at LinkedIn, based in Bengaluru, India. She will focus on business in the country.

Pope-Chappell joined LinkedIn earlier this year as news editor, focused on education and Millennial content. She is based in the company’s New York office.

Executive editor Daniel Roth is leading LinkedIn’s editorial team, which is made up of journalists that worked at outlets including the Associated Press, Wired, and Reuters. The team’s goal is to make LinkedIn the "definitive publishing platform" for professionals through its work with influencers, it said in a statement.

"[Fairchild’s] a daily read of mine; [Venugopal] is a well-known figure covering the Indian economy and startup world; and [Pope-Chappell] has her pulse on what’s being shared and talked about in the business world," said Roth, via email. "Publishers and professionals will continue to benefit by having this team creating, curating, and encouraging global articles, videos, and shares."

Over the past two years, LinkedIn has given users the ability to publish long-form posts, as well as add photos, videos, and presentations to their profiles.

Last April, LinkedIn launched its Certified Content Partner Program to help companies expand their followings by connecting them with content producers, publishers, and tech platforms. In 2013, the social media site bought newsreader app Pulse for $90 million.

In October 2012, LinkedIn launched its Influencer program as a publishing platform for experts and leaders to interact with the public. About 500 thought leaders are involved with the initiative, including President Barack Obama and Virgin Group founder Richard Branson. LinkedIn members publish more than 50,000 posts per week on the site.

Fairchild blogged on LinkedIn on Tuesday about her objectives in the new position.

"At LinkedIn, I’ll have an opportunity to become a key architect of the future of business journalism," she said. "While I may be unsure what that future looks like, I look forward to playing an active role in creating it."

Most recently, Fairchild served as a reporter at Fortune, where she created The Broadsheet, a daily newsletter on women in business. Prior to that, she was a reporter at Bloomberg and The Huffington Post. 

Venugopal joined LinkedIn from YourStory, where she served as managing editor for the Indian platform for stories on entrepreneurs and startup companies. She previously reported for several outlets including The Economic Times, Thomson Reuters, and Bloomberg. 

Pope-Chappell previously served as The Wall Street Journal’s founding social media and analytics editor in Asia. In that role, she established the newspaper’s social strategy and led social media coverage of the disappearance of Malaysian Airlines Flight 370, the 2014 Hong Kong protests, and the unrest in Ferguson, Missouri, according to a statement from LinkedIn.

This story was updated on February 18 with quotes from Roth.

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