Target's Berg jumps to Haberman to lead creative

Jeff Berg, who has previous advertising experience at Target and Olson, is spearheading creative at Haberman.

Jeff Berg
Jeff Berg

MINNEAPOLIS: Haberman has appointed Jeff Berg, previously associate group creative director at Target, to serve as the firm’s creative leader.

In the role of creative director, Berg, who joined the agency two months ago, is reporting to Haberman president Brian Wachtler. Berg succeeded Troy Longie, who left the firm late last year.

Berg is responsible for building the creative department, which includes 10 staffers, as well as "helping articulate and think about the future vision of where Haberman is going," he said. Creative work at the agency encompasses areas of storytelling such as advertising, content creation, and guerilla marketing.

Some of Berg’s objectives include "streamlining the process within the creative department and getting the creative team energized about our potential," he said.

With an advertising background at large companies and agencies, Berg said he made the jump to Haberman, which has about 50 employees, because of how well the firm’s cultures and values met his own.

"The roots of this company are good, caring people who have a mission to do better in the world, and that’s part of my life mission," he explained.

Prior to his one-year stint at Target, Berg served as creative director at Olson for nearly 10 years, according to his LinkedIn profile. He also previously worked at retail branding agency Fame and Nickelodeon.

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