National Cancer Institute extends Ogilvy contract another three months

After working on a bridge contract for the last four months, five-year incumbent Ogilvy PR will work on another bridge contract while the National Cancer Institute reviews its PR account.

The National Cancer Institute's Shady Grove facility in Rockville, MD
The National Cancer Institute's Shady Grove facility in Rockville, MD

ROCKVILLE, MD: The Department of Health and Human Services has retained Ogilvy PR to provide communications support for the National Cancer Institute through the end of April.

According to a Justification and Approval notice posted online, Ogilvy’s three-month "bridge" contract is from January 31 through April 30. The period allows time for agencies to re-compete for the business, and it provides a chance for the communications and public liaison to transition communication support services to the winning agency, the document states.

In October, PRWeek reported that the National Cancer Institute gave the WPP firm an initial bridge contract of September 25, 2014 to January 30, 2015, ahead of releasing a new competitive bid. Financial details were redacted on both extension notices.

The firm’s responsibilities over the next 10 weeks will include communications guidance and strategic planning, developing media plans, media monitoring, developing and implementing disseminations plans, media outreach and training, technical writing and editing, and stakeholder capacity building, as stated in the notice.

Ogilvy PR won the five-year contract from the National Cancer Institute in December 2008, and the first annual PR budget came close to $3 million at the time.

Jennifer Wayman, MD of Ogilvy’s US social marketing practice, said the firm is "looking at continuing our relationship" with the National Cancer Institute. She declined to disclose details about the bridge contract.

A representative from the National Cancer Institute was not immediately available for comment.

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