John Doe to lend GM a hand on Buick, GMC lifestyle programs

The UK-based firm also won work from H&M and Beats by Dre in the fourth quarter of 2014.

John Doe to lend GM a hand on Buick, GMC lifestyle programs

DETROIT: General Motors has hired John Doe to work on lifestyle programs for its Buick and GMC brands.

Further information about the relationship was not disclosed. General Motors representatives were not immediately available for comment.

"We are really excited to say that we are now working for @generalmotors on @ThisIsGMC & @buickusa creating lifestyle programs – premium brands within a company that wants to make a difference – #inittowinit," the firm said in a post on Facebook and Instagram on Tuesday.

"We plan to work with them on brand-focused consumer and lifestyle programs aimed at reaching new audiences and growing the momentum that already exists around Buick and GMC," said Kelly Cusinato, director of Buick-GMC Communications, via email.

John Doe is not replacing another agency or agencies on the account, she added.

GM works with a range of agencies, including Weber Shandwick, MSLGroup, FleishmanHillard, and Flip.

UK-headquartered John Doe, which opened an office in New York at the end of 2012, was also brought on by H&M-owned retail chain Cos for PR support following its US launch at the end of last year. Last October, the firm was named AOR for Beats by Dre in North America after being initially selected to handle consumer work and strategy for the launch of Beats’ music-streaming service in Europe last December.

The agency was also hired by gym and fitness brand Equinox at the beginning of this year to help the US-based company expand in the UK.

GM posted a better-than-expected profit in the fourth quarter of 2014, up 91% from the year prior, though revenue was down slightly in the period.

This story was updated on February 17 to correct the Instagram handle for GMC. It was updated again with comment from GM. 

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