Lunar Mission One wanted to raise £600,000 on Kickstarter to fund its plans to use new drilling technology to deliver insights into the origins of the Moon and Earth.
It approached Pagefield with no comms budget, but the agency was prepared to take a risk on the project. Pagefield created the Mission film and brought in celebrity endorsers including Stephen Hawking, Dan Snow and Brian Cox.
It also generated approximately 1,400 pieces of media coverage in 80 countries and encouraged nearly 7,000 people from more than 60 countries to back the project on Kickstarter.
Kickstarter backers were offered vouchers for ‘digital memory boxes’ that will be placed in a time capsule to be buried on the Moon during the mission. As part of the ongoing campaign to raise the £500m needed to finance the mission in full, these will also be on sale to the public.
Lunar Mission One achieved its Kickstarter fundraising target in less than four weeks, allowing it to set up the project and start its ten-year plan.
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