Showcase: Lunar Mission One

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  Lunar Mission One wanted to raise £600,000 on Kickstarter to fund its plans to use new drilling technology to deliver insights into the origins of the Moon and Earth.

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  It approached Pagefield with no comms budget, but the agency was prepared to take a risk on the project. Pagefield created the Mission film and brought in celebrity endorsers including Stephen Hawking, Dan Snow and Brian Cox.

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  It also generated approximately 1,400 pieces of media coverage in 80 countries and encouraged nearly 7,000 people from more than 60 countries to back the project on Kickstarter.

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  Kickstarter backers were offered vouchers for ‘digital memory boxes’ that will be placed in a time capsule to be buried on the Moon during the mission. As part of the ongoing campaign to raise the £500m needed to finance the mission in full, these will also be on sale to the public.

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  Lunar Mission One achieved its Kickstarter fundraising target in less than four weeks, allowing it to set up the project and start its ten-year plan.

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