Sports nutrition brand Monkey Nutrition hires Rich Leigh & Co

Sports nutrition brand Monkey Nutrition has hired Rich Leigh & Co as its first PR agency.

It followed a competitive pitch against three other agencies.

Rich Leigh & Co, the agency founded late last year by the founder of stunt and campaign website PRexamples, will operate a press office function for the brand, initially highlighting product news and promoting the range of products to journalists and bloggers.

Neil Kirwan of Monkey Nutrition said: "SEO is just as important to us as getting our name out there, and having been assured of its ability, although the agency is brand new, I sensed a team we could really grow with."

Leigh, who founded PRexamples in 2012, previously spent more than five years at Yetis PR. He was also a senior account director at Frank PR.

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