Interpublic's CMG reports flat Q4 revenue; up 5.8% for full-year 2014

Weber Shandwick CEO Andy Polansky said Interpublic's PR firms performed well in both the fourth quarter and 2014 as a whole.

Interpublic Group CEO Michael Roth
Interpublic Group CEO Michael Roth

NEW YORK: Interpublic Group’s Constituency Management Group, which contains its PR firms, reported on Friday a 0.6% organic increase in revenue to $386.1 million in the fourth quarter of 2014.

For the full year, CMG’s revenue increased 5.8% organically to $1.4 billion, compared with 2013.

IPG owns and operates Weber Shandwick, Golin, and DeVries Global as part of the CMG unit.

However, the PR firms within CMG performed well in both periods, according to Weber Shandwick CEO Andy Polansky, who said revenue was "up high single digits for the quarter and nearly 10% for the year, both on an as-reported and organic basis."

He declined to comment on the results of the CMG unit overall.

Weber in particular saw strong growth in Asia and the US, Polansky said, noting that the firm reported "double-digit growth for the fourth quarter and the year both on an as-reported and organic basis, on top of double-digit growth in 2013."

He also noted that the firm, which recently re-launched Sawyer Miller as full-service ad agency Sawmill, is more often being asked to handle integrated campaigns across paid, earned, shared, and owned media.

The holding company as a whole reported 4.8% organic revenue growth in Q4 to $2.2 billion and 5.5% for the full year to $7.5 billion.

IPG earned $433 million in operating income in the fourth quarter and $788 million for the full year. It saw net income of $331 million in Q4, and $505 million for the full year, both up from the comparable period of the year prior.

US revenue grew 3.4% organically in Q4 and 4.7% for the full year. However, the US was outpaced by growth in all other regions both in the period and for the year, with the exception of continental Europe, which reported a 4.1% organic revenue drop in the quarter and 1.3% slump for all of 2014.

Organic growth represents change in revenue without taking into account the impact of acquisitions of disposals.

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