Six things PR pros need to know on Friday morning, 2.13.2015

NYT's David Carr dies; Obama to meet with tech-sector chiefs; Kraft CMO out.

Late 'New York Times' columnist and author David Carr
Late 'New York Times' columnist and author David Carr

1. Iconic New York Times media columnist and author David Carr died Thursday night after collapsing at the office. In addition to his weekly must-read column on the media business, Carr was the author of The Night of the Gun, a 2008 self-investigation into his own battles with addiction.

2. What to keep an eye on this morning: Interpublic Group’s fourth quarter and full-year 2014 earnings. Omnicom Group, Publicis Groupe, and Havas all disclosed their Q4 numbers this week. IPG owns and operates Weber Shandwick, Golin, and DeVries, among others.

Update: Interpublic’s CMG unit, which contains its PR firms, reported an organic revenue increase of 0.6% in the fourth quarter of last year, though revenue was up 5.8% organically for the full year.

3. President Barack Obama is set to sit down with the leaders of major tech companies on Friday to hash out how the public and private sectors can better share information and protect themselves from cyberattacks. He’s also scheduled to sign an executive order promoting better cooperation between the federal government and private companies today.

4. Kraft Foods CMO Deanie Elsner will leave the company at the end of this month as part of a broader management shakeup by new chairman and CEO John Cahill. Cereal brands in general are struggling with new customer demands and the changing global economy, says The Wall Street Journal.

5. Walmart and Mexico’s government are teaming up to improve the lives of farmworkers in the country. The Los Angeles Times credits its investigation published two months ago into abusive labor practices at Mexican suppliers for prompting the effort.

6. Investors and analysts are skeptical about Twitter’s plans to boost revenue, trumpeted on Wednesday at a Goldman Sachs conference by CEO Dick Costolo. Sources panned the platform’s often "passive audience" to Business Insider. 

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