Perfectly Clear was launched in 1995. This is the first time the brand has appointed a PR agency since it changed ownership to CBL Drinks in 2011.
The consumer division at Rumpus will focus on increasing the brand’s Facebook and Twitter following through a campaign #itsperfectlyclear. The agency will also work on product placement and experiential events.
Rumpus will continue to manage CBL Drinks’ trade PR account.
Paul Evans, director at Rumpus PR, said: "Working with Perfectly Clear is a great opportunity for the consumer team here at Rumpus – particularly in that we have been given the chance to start the accounts from scratch. We already have some great ideas in the pipeline and look forward to seeing what the future has in store."