How Britain's banks can fix their reputations in aftermath of HSBC tax scandal: PR experts give their views

The media firestorm over HSBC has highlighted one of the worst excesses in banking since the financial crisis of 2008. The revelations have created a toxic vortex, threatening to suck in all who come to be associated with it, including political parties of all stripes. But the current crisis only serves to cement an already strong feeling among the public that banks cannot be trusted and the road to redemption just got longer for the whole sector. PRWeek spoke to senior figures in financial and corporate comms to get their take on the scale of the damage and whether it can even be repaired.

by Ian Griggs
HSBC: Currently in the eye of a reputational storm
HSBC: Currently in the eye of a reputational storm

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