The agency will deliver a new, integrated consumer campaign across multiple platforms for three months to raise brand awareness and position Vosene Kids as the authority on children’s hair care.
Focus PR held the Vosene account in 2012 but it is understood that other agencies have worked with the brand since.
Threepipe will oversee PR activity, including traditional media relations, blogger and vlogger engagement as well as content creation, appealing to the brand’s core parent target audience, and to children.
Laura Coleman, associate director at Threepipe, said: "Our campaign platform will focus on helping parents when it comes to kids hair care and generating engaging content."
Morgane Salin, marketing manager at Vosene Kid, said she was impressed by Threepipe’s brand experience and strategic thinking.