Sparkpr ups Turpin to lead San Francisco headquarters

Sparkpr veteran Turpin will oversee all of the firm's practice groups in San Francisco.

SAN FRANCISCO: Sparkpr has appointed Tim Turpin as GM of its San Francisco headquarters, a newly created role at the firm.

Turpin, who most recently served as senior MD of the firm’s venture capital and green tech practice, stepped into the role late last month. He reports to Spark CEO Alan Soucy, and oversees all practice groups based in the San Francisco office.

He is supporting practices by offering senior professional coaching and serving as a mentor. Additionally, Turpin is initiating, managing, and executing new business development and growth strategies for the firm.

The position was created in response to Spark’s steady growth, said Turpin. He explained that the responsibilities associated with his new role previously fell on the shoulders of Soucy, who would meet individually with Spark’s practice group leaders.

"I am excited because I have been here a long time and I have built a successful group," Turpin said. "My goal is to work individually with all the other practice groups at Spark and help them be as successful as they can be."

As Turpin transitions into the GM role, he will continue to oversee his accounts with some additional support from venture capital and green tech practice group directors Kirsten Maynard, Michael Celiceo, and Mary Magnani.

"I thought it was important to be a hybrid GM in that I am still going to do daily work for clients, but I will [also] take on this new role," explained Turpin.

Prior to joining Spark in 2007, Turpin spent seven years at OutCast Communications, most recently as SVP. His clients at the time included venture capital firms Foundation Capital and Khosla Ventures, tech innovators Metaweb Technologies and Zaplet, and green tech companies Purfresh and Range Fuels.

Last fall, Spark acquired its first agency – Socialarc -- to expand its digital and social media services.

Around the same time, Gregory Papajohn, who joined Spark in March 2014 as MD for financial technology and social innovation, left the firm to work at financial comms specialist Cognito as director.

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