The Huntsworth-owned agency, which counts US investment giant Raymond James, Western Union, Grant Thornton and Allianz among its financial services clients, said it was gearing up for a major push into both the domestic and international financial services market.
The new 10-strong team includes Carolyn Monchouguy, recently promoted to account director, along with account manager Georgiana Haig and account executive David Lindley-Pilley.
Andrews - who joins as director, financial services - will look to build Grayling’s profile in the expat-facing financial advisory world across territories such as the Channel Islands, Luxembourg, Spain, Gibraltar and France, the agency said.
Andrews was a financial journalist for 20 years and continues to be a regular commentator for the national print and broadcast media. In 2004 he founded David Andrews Media, the Brighton-based financial services boutique consultancy, representing clients such as Citibank, Deutsche Bank and Debenhams.
Andrews said: "It’s great to join Grayling at such an exciting time for the financial services sector.
"Grayling offers a completely integrated PR solution, exceptionally strong digital interface, a full public affairs division and more satellite offices throughout Europe and the States than most other leading PR firms of comparable size. It’s this holistic offering that clients value, as they know it will help to deliver the kind of international penetration vital to the success of contemporary businesses."
His appointment comes amid a period of change at Grayling, including the resignation last month of CEO Pete Pedersen. Speaking to PRWeek following his resignation, Pedersen said his predecessor would "inherit an agency that’s poised for growth."
Changes are also afoot at the parent company following a recent turbulent period that has seen the resignation of Huntsworth CEO Lord Chadlington and chairman Lord Myners and the appointment of their successors, Paul Taaffe and Derek Mapp, respectively.
Grayling operates from 54 offices in 26 countries across Europe, North America, the Middle East and Asia. It has eight offices in the UK.