Boundary between personal and business mobile devices merges

The majority of mobile users have the same device for personal and business activity, while the number of portable devices used for business almost doubled year-on-year, according to a report by software giant Citrix.

The Citrix Mobile Analytics Report showed that the number of managed devices such as iOS, Android and Windows increased by 72 per cent year-on-year. The most dominant platform worldwide was iOS (64 per cent), while Windows is more than twice as popular in EMEA (16 per cent) than in North America (seven per cent).

The distribution of mobile platforms varies according to industry, with 71 per cent of managed devices in the financial sector being on iOS and 39 per cent of Android devices in healthcare.

The use of apps in business devices has also increased with PDF and Notes among those most commonly used. The report highlights how businesses are empowering and managing employee mobility.

Another key finding from the report was the rapid rise in mobile video usage. Sports-related video content on mobile has more than doubled from 21 per cent in Q3 2014, to 50 per cent in the first quarter of 2015.

Chris Fleck, vice-president of mobility solutions and alliances at Citrix, said: "The line between personal and business mobility continues to blur as people routinely use the same smartphones and tablets across every part of their lives.

"It’s no longer possible to maintain artificial boundaries of personal and business mobility."

The report is based on data from 300 million subscribers at 130+ mobile operator customers of Citrix.

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