Wrangler appoints Inkling for EMEA and UK PR account

American denim brand Wrangler has hired Inkling as its first PR agency to look after social media and PR across EMEA, including the UK.

Inkling won the account following a four-way pitch and will work with Wrangler’s in-house team and other agencies to relaunch the brand among consumers and provide a press office.
Adam Kakembo, VP product & marketing at Wrangler Europe, said: "With Inkling, we found a team that not only tuned into the journey we’ve been on like no one else, but that also offered clear strategic and creative guidance on how we take it to the next level."
David Proudlock, founding partner and creative director at Inkling, added: "Wrangler is still one of the big three denim brands, with an incredibly rich heritage, but that consumers haven’t heard from in some time. We’re looking forward to getting our teeth into this campaign and helping Wrangler to re-engage its consumers across all territories."

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