Adfactors PR takes majority stake in Yorke Communications

One of India's largest public relations firms buys into content house for its first acquisition effort.

L-R: Matilda Yorke, Peter Yorke (co-founders, Yorke Communications), Madan Bahal and Rajesh Chaturvedi (co-founders Adfactors PR)
L-R: Matilda Yorke, Peter Yorke (co-founders, Yorke Communications), Madan Bahal and Rajesh Chaturvedi (co-founders Adfactors PR)

Under the agreement terms, Yorke Communications will continue to operate as an independent company, maintaining its present leadership under Peter Yorke. Founded in 2008 in Bengaluru, the firm leverages content to define and communicate an organization’s core values. The agency offers marketing and technical content, SEO, web management, social media and online and offline design.

Adfactors is among India’s largest PR firms; it won Campaign India’s South Asia PR Agency of the Year award for 2014 and has been growing organically with over 450 staff members in India, the UAE, Singapore and Sri Lanka. The agency claims a list of more than 250 clients including Mahindra & Mahindra, L&T, ICICI Bank, Citibank and the State Bank of India (BFSI). Maharashtra, Chhattisgarh, Maharashtra and Tamil Nadu state governments also subscribe to its services.

Adfactors’ management believes the deal with Yorke will significantly strengthen its value chain, injecting new content capabilities to leverage across platforms. The company expects clients to benefit from greater integrated communication services, digital marketing, content creation and distribution.

Managing director and co-founder, Madan Bahal, says of the deal, "the acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business."

The CEO and co-founder of Yorke also underscores the trend of brands looking to build image and deliver messages via original content. "The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms," Yorke says. "A partnership with the market leader will certainly help us scale up our combined offerings."


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