Sysomos spins off from Marketwired, names Sparks CEO

Now a standalone company, Sysomos will continue expanding its work in social intelligence and analytics.

Lindsay Sparks
Lindsay Sparks

TORONTO: Sysomos has separated from press-release-distribution company Marketwired, tapping former Microsoft executive Lindsay Sparks as the social intelligence provider’s new CEO.

Sparks will expand Sysomos’ social data capabilities, as well as launch innovations around predictive social analytics and release products that adapt to the changing social advertising landscape, according to a company statement. He will also grow the company’s teams in San Francisco, Toronto, and around the world, and make major investments in Sysomos’ research firms.

Sysomos representatives were not immediately available for comment.

The new company is backed by OMERS Private Equity, which is supporting its expansion plans.  

Sysomos was founded in 2007 and acquired in 2010 by Marketwired. Since 2012, Sysomos has grown its revenue more than 260%, according to a company statement. The business’ core products, Media Analysis Platform and Heartbeat, are used by companies to search 500 billion online conversations for answers about how best to engage customers and grow their businesses.  

The products are "trusted by 80% of the world’s most valuable brands as ranked by Interbrand," the Sysomos statement said.

Sparks noted in a statement that social intelligence is one of the fastest-growing segments of the $15.1 billion business intelligence market.

Prior to joining Sysomos, Sparks served as CEO at network company Teloip for nearly five and a half year, according to his LinkedIn profile.

Before that, he was a corporate VP at Microsoft for 15 years, where he formed and managed the company’s services business. He ran the company’s global, small, and medium business, the worldwide partner teams, and the development of Microsoft’s E-Business.

Throughout his career, Sparks has also helped establish numerous technology startups.

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