The campaign features a video fronted by Gogglebox stars Steph and Dom, who speak to people in pubs about the impact of the April 2015 pension reforms in order to make pensions more accessible.
Standard Life also teamed up with TV presenter Rachel Riley to host pub quizzes in London, Birmingham, and Edinburgh, giving customers the chance to win prizes and find out more about pension changes.
Stephen Ingledew, managing director, customer and marketing, at Standard Life said: "Through #ReadyWhenUAre, we want to provide as much support as possible, so everyone can make the right decisions when pension reform comes into play in April.
"We know that pensions aren’t the easiest or the most exciting topic of conversation, so we turned this on its head and created a fun and entertaining – yet educational – way to get people chatting about their own pensions over a pint in their local."
3 Monkeys won the account with Standard Life in November.