We’re already into the second month of what is going to be another incredibly busy year for the PR industry, as well as for PRWeek.
PRWeek is nine months into our newly global structure, which brought together our US, UK, and Asia content operations into one finely honed global portal that gives you all the best global stories, trends, and analysis, backed up by everything you need to know on a local basis.
Having editorial teams in three regions means PRWeek is never closed for business, and each region can publish to the others’ sites when big stories break that demand immediate publication.
People often ask us why we’re still called PRWeek when we no longer produce a weekly print magazine, but frankly that argument has become redundant. We publish 24/7 and use our online, mobile, and print channels as required to best showcase and enhance our content.
Traffic is up significantly and, most importantly, our new user-friendly responsive design has helped mobile usage increase threefold. Mainly through the auspices of our livewire news editor Frank Washkuch, we also revamped our Breakfast Briefing, getting going much earlier in the day in a bid to "own the morning" and become a bigger part of your daily content rituals.
Feedback and traffic stats suggest you like what we have done – and, like everyone in PR and communications, we are using analytics to better understand your consumption habits and sharpen our strategies. But we still want to hear from you about what is working and what we can improve even further.
As everyone in this industry knows, resting on laurels means you go backwards, so here are five things to look out for on the PRWeek calendar this year that will help take our offer to even greater heights, celebrate this great industry we cover, and in some small way help you do your job better:
- PRWeek Awards – our US awards are already firmly established as the Oscars of the PR industry. This year’s event takes place in New York City on Thursday, March 19 and it is going to be bigger and better than ever, with a few surprises. Click here to secure your ticket for the PR event of the year.
- PR360 – Our inaugural global conference and awards took place in Barcelona last year. In April we debut PR360 in London, this year’s global event, which includes a top-level PR Summit, our global awards presentation event, an internal communications focus day, and social media and PR workshops. PR360 Asia will already be familiar to PR pros in Asia-Pacific – we’re now bringing this concept to the rest of the world.
- Global Agency Business Report – US readers know and love the PRWeek Agency Business Report, which is published in May and is our biggest single content product of the year. Its profiles, trend features, and rankings represent the most comprehensive analysis of the PR sector in the world. UK readers know and love the PRWeek Top 150, published in July last year. In 2015, we bring the two products together, include Asia in the fold, and take the product global. Online, it will be one integrated product. In the US and UK there will also be print versions of the report, featuring profiles of local leaders in each region and agency rankings. Click here to submit your agency to the 2015 rankings list and make sure you have visibility in the bible of the PR agency sector.
- Global Power Book – UK readers are familiar with the Power Book, which is the definitive guide to the most influential people in PR and has been published in that market for several years. We are also globalizing this product, extending its reach to the US and Asia. Questionnaires will be going out shortly to the top 450 PR professionals around the world who are shaping our industry on the in-house and agency sides of the business. The Global Power Book will be unveiled at the Cannes International Festival of Creativity in mid-June and I hope many of you will be there in force to celebrate with us and represent the PR industry.
- A Road Map to Integration – PRWeek’s annual conference takes place in New York City on Wednesday, September 16 and the theme is A Road Map to Integration – Prospering in a transformational era for PR. As regular readers know, PR has long since moved on from its perception as a reactive siloed function to a place where it delivers value across the enterprise. This conference will help you upgrade your skills to stay on top of your brief and lead in your organization. If you have any suggestions for client-side speakers or session topics, do not hesitate to reach out to me.
It’s going to be a great year – I hope you can be part of the ride.