Six things PR pros need to know on Friday, 2.6.2015

Brian Williams' apology draws more fire; Twitter earnings in a nutshell; Anthem responds to cyberattack.

1. Brian Williams’ Wednesday night apology for telling a decade-long tall tale about riding in a helicopter that was brought down by enemy gunfire during the 2003 invasion of Iraq is drawing criticism, with some charging that he’s guilty of much more than just an honest mistake. NBC is standing by its top newsman, though the New York Post is reporting that former Nightly News frontman Tom Brokaw wants Williams fired. Meanwhile, one expert tells New York that "misremembering" is a real thing. (Take our poll on whether or not you thought Williams' apology was effective).


2. The cyberattack against health insurer Anthem, which is being linked to Chinese hackers, highlights the desirability of health data to criminals. The company spoke to PRWeek on Thursday about how its comms team is responding to the incident, emphasizing that health and credit card information was not compromised.

3. Here’s Twitter’s fourth quarter 2014 earnings report in a nutshell. The platform’s business is improving, with revenue up 97% year-over-year, but its user growth is stagnant, dropping below that of Facebook for the first time.

4. What to watch on Friday: the latest jobs numbers from the Bureau of Labor Statistics, set to be released at about 8:30 am. If good enough to mark the best streak of employment growth since 1994, they’ll bolster the White House’s economic argument. If not, Republicans will have another talking point.

Update: US non-farm employers added 257,000 jobs in January, beating expectations. The unemployment rate ticked up to 5.7%.

5. An advisory group brought together by Google last year has recommended the company limit the "right to be forgotten" policy to Europe. A European Union judge ruled in 2014 that the tech giant must allow people to challenge unflattering search results based on their timeliness or relevance.

6. RadioShack filed for Chapter 11 bankruptcy protection on Thursday. However, its brand will live on in nearly 1,800 locations through a negotiated "store-in-store" model with buyers Standard General and Sprint. 

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