Brunswick hires APCO Worldwide's Bryan Dumont as partner

Brunswick has appointed Bryan Dumont, president for APCO Insight at APCO Worldwide, as a partner at its London office.

Brunswick said Dumont, who was based in Brussels, will help deliver data-driven, corporate reputation campaigns to its global clients and further build out the firm’s opinion research offer, Brunswick Insight, across Europe.

UK managing partner Simon Sporborg said: "Bryan will develop new methodologies for measuring and valuing reputations. He will bridge our core corporate reputation work with research and corporate narrative development."

Dumont said: "Clients today are expecting greater accountability to ensure corporate comms deliver measurable business value. I’m excited to help clients realise the tremendous value of bringing together Brunswick’s many assets in corporate campaigning, narrative development, financial comms and research to demonstrate the financial impact of improving corporate reputations."

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