Social scheduling tool Doodle hires Capella

Doodle, the online social scheduling tool with 25 million users globally, has appointed Capella as its retained UK PR agency.

Capella, which secured the account via a non-competitive pitch, is to lead a campaign to encourage even more consumers to use Doodle, focusing on positioning it as a way to sustain and rekindle friendships.

Doodle is based in Switzerland and owned by publishing company Tamedia. The free service aims to simplify the process of scheduling events, allowing a ‘poll’ to be taken of potential participants to decide when an event will take place.

Gareth Thomas, founder of Capella, said: "In a world of jam-packed diaries, arranging group social meet-ups can sometimes feel like herding cats. Doodle solves this issue and is already growing exponentially. We are looking forward to accelerating this with a campaign that connects Doodle with friendship and showcases how it makes social lives easier."

Michael Brecht, CEO of Doodle, said: "Capella has some really smart ideas about how we can take the Doodle brand to the next level in the UK."

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