As such, organisations and companies must better understand our needs in order to develop a robust talent pipeline for years to come.
It’s great to see increased dialogue taking place around the leadership aspirations of this group and how they will shape businesses in the future. Here are my top tips for comms organisations on engaging with millennials in 2015.
Articulate a clear purpose
Millennials – particularly the ‘super-connected’ ones who use social media regularly – want to work for a company that has a sense of purpose beyond profit. Yet some research shows millennials believe business is too focused on its own agenda and not enough on improving broader society. This disparity between aspirations and current perceptions suggests that business leaders must work hard to refocus their agenda or risk not being able to attract and retain the future generation.
Help develop key skills
Understand how millennials like to be managed
From all of the differing opinions out there about millennials, one fact remains. In ten years’ time, millennials will make up the majority of the world’s workforce so businesses must proactively engage this generation on their terms based on what matters most to them.
After all, to remain relevant, organisations must develop a solid understanding of the needs of the current and future workforce and adjust accordingly, or they will find themselves out of sync.