The PRWeek Awards Asia, now in their 14th year, are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific—those that are defining cutting-edge thinking and driving the public relations industry forward.
In our commitment to delivering an awards programme that showcases the industry’s best and brightest, we are inviting entries from across the region that illustrate best strategies and achievements that have been transforming businesses and brands.
Last year marked the expansion of the awards into regional markets through new Gold and Campaign categories that were designed to give campaigns and consultancies—big and small—in local markets an opportunity to shine on the regional stage.
This year, the awards adds four new categories: Sports Campaign of the Year, Media Relations Campaign of the Year, Public Education Campaign of the Year and New PR Consultancy of the Year.
In addition, two categories have been split following feedback from juries and entrants: The Product Brand Development Campaign of the Year is now divided by product and service. In addition, Young PR Professional of the Year has been split into two: in-house practitioners and agency.
The judging, as always, will be done by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.
If you believe your work has achieved real resonance and created a compelling relationship with consumers, this is your chance for appraisal by the industry’s leading PR luminaries.
We look forward to another truly competitive year and uncovering work that’s innovative and inspirational.
Early entry deadline: 1 April
Final entry deadline: 15 April
This video shows some of the 2014 jury members discussing the PRWeek Awards Asia:
Finally, here are some tips on what makes an award-winning PR campaign.