She will be responsible for campaign strategy, developing the portfolio and company growth. Beth Cooper PR’s clients include the airline Qantas and several resorts, restaurants and hotels across the world.
Morrison, who was previously an account director at PCC, has worked across a range of luxury brands including Abercrombie & Kent, British Midland International, Raffles Hotels & Resorts, Jumeirah Group, The Mustique Company, The Oetker Collection, Park Hyatt Maldives Hadahaa and the Monaco Government Tourist Authority.
Agency founder Beth Cooper said: "Lizzie’s wealth of experience and deep understanding of the travel industry will greatly benefit our clients, and help us to widen and strengthen our service offering."
Morrison said: "Beth Cooper PR has an impressive portfolio of clients, and I am excited to build on the agency’s reputation for delivering truly exceptional PR campaigns and to help drive the business forward."