Departing Obama aide Pfeiffer helped pioneer White House social media use

Dan Pfeiffer, who has worked with President Obama since the beginning of his first presidential campaign, will leave the White House by March.

WASHINGTON: Dan Pfeiffer, President Barack Obama’s senior adviser and chief communications strategist, is leaving the White House by March, according to media reports.

With Pfeiffer stepping down, Obama will lose one of his closest aides who have worked with him since the beginning of his first presidential campaign.

"Dan has been beside me every step of this incredible journey, starting with those earliest days of the campaign in 2007," Obama said in a statement. "Through it all, he’s been smart, steady, tireless, and true to the values we started with."

During his tenure, Pfeiffer helped jumpstart the president’s communications through social and digital channels such as Twitter, YouTube, Facebook, Medium, Vine, and LinkedIn.  For example, before the most recent State of the Union address, the administration’s comms team premiered the speech to the public on Medium.

Pfeiffer joined the White House in January 2009 as deputy communications director and was promoted to communications director in December of that year. He previously worked on Obama’s presidential campaign as traveling press secretary and communications director.

Prior to that, Pfeiffer worked for Vice President Al Gore, Senate Minority Leader Tom Daschle (D-SD), and Senators Tim Johnson (D-SD) and Evan Bayh (D-IN).

Media shared reactions to Pfeiffer’s departure on Twitter:

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