CCgroup has been hired on an ongoing retainer starting immediately. The agency will work with Azzurri to build its brand, drive awareness and support lead generation.
Since it began to work with CCgroup, Azzurri has announced a new partnership with mobile network operator EE, to provide EE’s services to small businesses. Azzurri has also been awarded the Government’s new enhanced cyber security accreditation, Cyber Essentials Plus.
Chris Jagusz, CEO at Azzurri Communications, said: "We wanted an agency that would feel like an extension to our marketing team – offering strategic advice, tactical guidance and working proactively with the media on our behalf. We are confident that we will see exactly this with CCgroup, alongside the critical focus on commercial results and SEO that will ensure our growth as a brand."
Paul Nolan, director of CCgroup, said: "Azzurri recognises the importance of consciously integrating PR activity with SEO efforts from the outset – making sure that the campaign has maximum brand awareness and lead generation impact."