Super Bowl XLIX breaks Twitter record

The decisive interception by New England's Malcolm Butler generated 395,000 tweets per minute.

Budweiser's Lost Puppy Super Bowl spot was a hit on Twitter.
Budweiser's Lost Puppy Super Bowl spot was a hit on Twitter.

GLENDALE, AZ: Super Bowl XLIX was the most tweeted game ever, with 395,000 tweets a minute as New England defensive back Malcolm Butler intercepted Russell Wilson's pass with 20 seconds to go.

The New England Patriots emerged victorious in Sunday’s Super Bowl, in a last-minute 28-24 win over the Seattle Seahawks.

Football fans tweeted 28.4 million times during the game, surpassing statistics from last year. Tweets centered on a dramatic last minute, the final pass, and Katy Perry's halftime performance, which featured Missy Elliott and Lenny Kravitz.

The most-tweeted moments were:

  • When Malcolm Butler intercepted a pass by Russell Wilson one yard from the goal line with 20 seconds left in the game. That play produced 395,000 tweets per minute.
  • The final score, when the Patriots defeated Seattle to win Super Bowl XLIX, there were 379,000 tweets per minute.
  • The end of Katy Perry’s halftime performance prompted 284,000 tweets per minute.

A spokeswoman for Twitter said more stats, including those about the ads that ran during the breaks, will be released on Tuesday.

USA Today asked a consumer panel to judge the Super Bowl ads. Budweiser's viral hit Lost Dog came in first, followed by Always' #likeagirl, and then Fiat's Blue Pill.

This story originally appeared on Campaign.


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