The first half of Super Bowl XLIX was marked by ads starring puppies and sentimentality — oh, and a brilliant call by Seattle to tie the game at the end of the half — but a morbid ad by Nationwide Insurance sparked viewers’ ire on Twitter.
The spot was supposed to highlight preventable around-the-house accidents. But after alluding to the death of a child, it drew a decidedly negative response on social media.
#MakeSafeHappen briefly trended on Twitter, but in a snarky way, of course.
Nationwide says "Enjoy the Halftime Show!" pic.twitter.com/VGesJZBWlN— Dan O'Donnell (@DanODradio) February 2, 2015
Overheard in Nationwide advertising meeting: "Yeah, these are okay, but do you have anything where we can kill a kid?"— Eric Stangel (@EricStangel) February 2, 2015
The second I see a kid in one of these commercials I immediately assume they're going to die. Thanks, Nationwide! #SuperBowl— Patton Oswalt (@pattonoswalt) February 2, 2015