At the half: Nationwide drops the ball with morbid ad

You know it's bad when a hashtag is trending for all the wrong reasons.

The first half of Super Bowl XLIX was marked by ads starring puppies and sentimentality — oh, and a brilliant call by Seattle to tie the game at the end of the half — but a morbid ad by Nationwide Insurance sparked viewers’ ire on Twitter. 

The spot was supposed to highlight preventable around-the-house accidents. But after alluding to the death of a child, it drew a decidedly negative response on social media.

#MakeSafeHappen briefly trended on Twitter, but in a snarky way, of course.

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